Digital Marketing versus Traditional Marketing is among the most heated contemporary arguments we encounter. On the other hand, tech experts provide the most evident argument for rapid-paced digitization, they also explain the reasons why digital marketing is superior to traditional marketing. Corporate executives, on the other hand, working within conventions, could more clearly than not be able to justify traditional marketing. Before we discuss this issue further, let us know what is the primary difference between these two.
What is traditional Marketing?
Traditional Marketing refers to traditional methods used to promote an organization’s brand. This can include advertisements in magazines, newspaper advertisements, billboards, brochures, hoardings , etc. Traditional marketing also covers networks marketing. In the most fundamental meaning, Traditional marketing refers to an organized effort to endorse your brand without recourse to online strategies. Offline media that are traditional are usually the media channels that brands use when they are promoting their brands.
The tools of traditional Marketing include:
- Broadcast Marketing
- Referral Marketing
- Outdoor Marketing
- Publication Marketing
Let’s take a look at a few instances of traditional marketing:
A. Vicks, a well-known brand in India has come up with an advertisement titled Touch of Care. The advertisement film portrayed daughter’s bond to her mother who is transgender. The ad was a hit because of the way it really struck an emotional chord in the hearts of the viewers.
B. Dove, around the middle of 2000, had the idea of giving away free samples of morning papers. This method really helped the brand gain fame. The strategy of the brand was in favor of the brand.
What exactly is Digital Marketing?
Digital Marketing, as the title suggests, refers to the branding efforts of a company through online channels. It is the way a company manages its online reputation. The process of optimizing your brand’s image is the basis of this. The most important channel can be found on the Internet. The sub channels are blogs, websites, social media platforms, etc. Digital Marketing involves a number of complex processes.
The tools comprise:
- Facebook Marketing
- Digital Campaigns
- Search Engine Optimization
- Content Marketing
- Influencer Marketing
Let’s look at a few instances from Digital Marketing:
A. Kitkat hit it huge by implementing their influencer marketing strategy. Their contest to Musical.ly which had people lip-syncing to the brand’s new tune was quite a hit. It was a huge hit with Kitkat’s brand image. Kitkat.
B. Kellogg’s launched their digital campaign by using Stranger Things on Netflix. The show showed the ways in which Eleven was in love by the Kellogg’s Eggo waffles. The promotion on the internet that used storytelling elements has created a variety of beneficial results to the business.
Which one should you go for?
The current market conditions are a reflection of the fierce competitiveness that is currently prevailing. In this kind of environment, the offline as well as online appearance are important. While it is crucial to keep optimizing your business and maintaining an excellent online profile, it is equally crucial to maintain an impressive offline presence.
Although they have different channels, both conventional and online marketing operate using the same strategies. The marketing Mix which is the core of any marketing plan, comprised of Price, Product Place, Promotion and Price, is what is used in both traditional and digital marketing. Thus, a successful marketing strategy must be an appropriate mix of both conventional and online marketing.While SEO or SMM are excellent ways to get your message across users’ screens on computers, but there is a world that goes beyond what can be accessible through the different aspects that traditional advertising.
As you have seen marketing, it can be quite an issue. These are services that call for professional advice and assistance. If it is done correctly Marketing can exert an enormous impact that will result in a variety of positive results for your brand’s ambitions.
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Moshi Moshi is a renowned creative advertising agency. They provide top-quality services such as Branding, Digital Marketing, Animation Videos, Digital Signage and more.